Chocolate has been in the news lately for its health properties as well as being a commodity that 9 of 10 people love and over a billion people eat everyday. More people eat chocolate than people drink coffee.
"It's actually good for your heart and also good for your blood pressure," says Valentine Yanchou Njike, MD, MPH, of the Yale Griffin Prevention Research Center, who has researched cocoa's effect on blood vessel function. Researchers have also found that phytochemicals in cocoa, which is used to make chocolate, may improve blood vessel function, slow blood clotting, improve insulin resistance and have protective effects against cancer. And even though the labels say chocolate contains saturated fat, it's actually the kind of fat (called stearic acid) that has little effect on your cholesterol levels.
Trend-watching firm Datamonitor named chocolate "the new coffee" in a list of the top 10 trends to watch. But that's not all: Studies have come out demonstrating the health benefits of flavanoids often contained in dark chocolate. Sales are soaring, and entrepreneurial opportunities are rich with promise. "Chocolate is more popular today than ever before," says Joan Steuer, founder and president of Chocolate Marketing LLC, a Los Angeles consulting firm that specializes in strategic forecasting and tracking trends in the chocolate industry. So stop drooling and take a bite of the action. Dark, artisanal, organic, socially responsible and nutraceutically enhanced chocolates are especially hot varieties, according to Steuer. Opportunities also exist in chocolate cafes, chocolate fountains and chocolate education, such as tastings. And you can't go wrong with basics like chocolate snacks or a shelf-stable ganache. Says Steuer, "The world of chocolate is wide open for anyone to succeed if they take the right steps."
Why not do both ? Listen to Paula Pritchard explain the best business opportunity for the next decade.
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Information from the websites (read more)
http://www.weightwatchers.com/util/art/index_art.aspx?tabnum=1&art_id=411
http://www.entrepreneur.com/article/170546#
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